SEO & Marketing Your Health Insurance Program The Right Way
We wanted to take a minute and help other health insurance companies understand how to advertise their businesses better in search engines, because we feel there is a great opportunity for great companies to reach more people, but they can't because they don't have the right SEO plan (also known as "search engine optimization") in place to help as many people as possible.
Search Engine Optimization Strategies For Healthcare Companies In 2017
There are a lot of ways that you can edit the code of your health website to make it more search engine-friendly, but we'll focus on a few key SEO strategies:
- 1. Fix Your Site's Code
- 2. Create Content That People Want To Mention On Their Site
- 3. Share Your Site On Social Media
SEO Plan: Fix Your Site's Code
First, on your homepage, there is something called the "Meta Title" and the "Meta Description". This is the blue title and paragraph that shows up in the SERPs (Search Engine Results Pages) when somebody types in a keyword like "healthcare program near me". Make sure that you put your product or service "keyword" in these fields as you are describing your service in a way that will cause somebody to click to your site.
Health Care SEO Help: Write Amazing Content
Major search engines like Google, Yahoo!, and Bing are looking to put the best website at the top of their search results. One of the ways they determine what site is best is the quality of the content on their site. You can hire a writer, write the content yourself, or have your marketing department pump out thought-provoking and easily understandable content that people want to share with their friends.
That brings us to our third SEO advice or tactic. Once you have fixed the code on your site and you've written some awesome content, now share it with your friends or followers on the appropriate social media platforms! This will help your new content to get "indexed", which means a search engine picked up your new content and is showing it on their platform.
Bonus - Hire An SEO Expert If It Gets Overwhelming
Many times companies don't have the resources to do all of their search engine marketing themselves. It may be beneficial to find a reputable and experienced SEO agency or consultant to come in and either coach your marketing team or have them provide the SEO services themselves. We've seen success with Faulkner Marketing - Best SEO services for small businesses, headed by Matt Faulkner. Or perhaps find a company that is local to you that you trust and can show you results.
Hopefully with this new SEO and online marketing info you can help get the word out about your health insurance program faster.
The health program of BadgerRx Gold was best received for individuals with a great credit score; because having good credit can alleviate financial stress in other parts of your life so that if you don't qualify for a plan like BadgerRx Gold, you are able to have the financial options to pay for health care. Local credit repair companies and businesses are highly recommended if you need to fix your credit or even help with debt consolidation so you can pay for health care if you don't qualify for certain programs. Having a good credit score can be essential for many facets of your life.
BadgerRx Gold was a program designed to assist in keeping prescription drugs accessible and affordable for Wisconsin residents. If you lived in Wisconsin, you were eligible. It was that simple. There was no age requirement and no screening for pre-existing health conditions.
Modeled after a landmark drug benefit program created for employees of the State of Wisconsin, BadgerRx Gold strived to bring affordable prescription drugs to the uninsured and underinsured. The purchasing power of this partnership, which has already helped to save the state $25 million in prescription drug costs in the first year alone, was being offered to Wisconsin residents.
BadgerRx Gold was not a drug discount card. It was a program that offered lower costs on methodically selected medications that were monitored for your safety and well-being using a team of Wisconsin physicians and pharmacists.
There were hundreds of pharmacies in Wisconsin participating in BadgerRx Gold. Many people joined and started saving up to 25-40% on the price of covered medications right at the time of sale at your local participating pharmacy.
The demographic who could apply are listed below.
The BadgerRx Gold Program was ideal if you:
- > Did not have health insurance.
- > Had health insurance, but did not have a prescription drug benefit.
- > Were in a plan with high coinsurance.
- > Were in a plan that didn't cover the medicines you needed.